Never Lose Your IS THE AFTON FAMILY REAL Again

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I’ve been reading some of the comments on my post about the Afton family and I found this comment particularly interesting:

“I live in Seattle and I have a friend who says that they are not on Facebook, but they have hundreds of friends there. He is also completely convinced that they don’t use Twitter, but he has tons of friends there too. I am not able to verify whether this is true or not.”

So, how does one translate these two claims into a meaningful metric? The first comes from a developer who wants to prove that the family is real and wants to find out if he can. The second comes from a marketing person who wants to prove it is fake (possibly so he can promote it better). Should we be concerned with either? For example, assuming both claims are true, the total number of users Facebook has might be closer to 1 billion than Facebook has 100 million users.

After taking a deep dive into the data (as always), it became clear that neither claim was correct, nor were either should be taken as gospel truth. We cannot assume anyone metric is better or worse than another metric because everyone has value in its own right. The reality is that there are different types of metrics (some are clearly more important than others), and there are different questions you need to answer from your metrics.

Twitter offers a lot of information about engagement with your product, but I will argue for the sake of simplicity (and for those interested in deeper dive) that engagement does not translate directly into sales; it does however tell you something about your customer base and what they care about when interacting with your product:

What do most people care about? It could be your product, it could have an interface different from other products it competes against, or it could be some other feature (for example new functionality). But engagement tells you something important — do they engage with things on Twitter? That might mean clicking through links or retweeting others tweets; at least when looking at the raw data we see here:

If we look at an “engagement” metric like retweets vs clicks instead we get slightly different numbers:

“Retweeting” usually refers to “retweeting” someone else tweet — which doesn’t actually mean anything helpful except potentially increasing brand awareness or mentioning them in future tweets — but “click-throughs” actually means

In the summer of 1875, a farmer named John H. Afton and his wife, Margaret had one son named John who would become the renowned first person to climb Mount Everest (in 1911), and another son named Frederick who was also an accomplished climber and mountaineer (in 1904). They also raised three daughters: Margaret, Elizabeth, and Mary. These three girls were among the first people to ascend all of North America’s seven summits.

And so began a family dynasty!

This is not a story you hear every day – especially not in the popular press. So, what exactly happened?

First off: the Afton lived in the town of Walpole, Oregon (which is about 30 miles directly west of Eugene). The town was very small at that time, but it did not have a school or a post office – which meant that anywhere within 1/4 mile from their house was considered “the Afton’s yard”.

Second off: they didn’t own horses or cattle – but they did have horses! In fact, they owned just about everything that needed to be owned at that point in time! They would ride as far as they could go on these horses and bring home fresh meat (if there were any) for dinner every night. They had sheep for wool, chickens for eggs and meat, bees for honey and waxes… you get the idea: pretty much everything necessary to raise livestock.

Third off: their farmhouse was located at what is now known as “the Frying Pan” – which is a popular hiking area on Mount Bachelor (a nearby peak). It was very isolated from bigger towns or cities at that point in time; it made sense for them to hike up this mountain with their families every weekend (even though there were no trails!). And when it came time to get away from all this busyness on weekends and take a break from farming each week… well… Martha knew her sisters better than anyone else. She would always tell them stories about their adventures during those weekends…

Finally: their main business went well beyond raising livestock; it was also an important part of their social life too! You see: when they went back home after spending several weekends away on Mount Bachelor riding around in their horse trailers… they also spent some time at local bars and restaurants trying different new beers or wines or whatever else folks were drinking then-and-

Some of you might have heard about the recent lawsuit filed by the Afton family against developer Santa Cruz Studios, accusing them of copyright infringement. The complaint alleges that the game is a “copy” of an earlier game (in this case, The Aftons: Hidden Deception) made by former Santa Cruz Studios employee Robert Hayden.

It has received a lot of attention on Reddit and other sites. I wasn’t aware of it until I saw my name linked to it and began digging into the background.

The basic facts are as follows: a couple of years ago, Hayden was working for Santa Cruz Studios on a game called The Afton Family. That game was created by former developer Robert Hayden (who left Santa Cruz in late 2012) after he worked as an artist for several months on one or more iterations of the project for about three years before he left around 2010.

Then in May 2013, Hayden released The Afton Family, which was not very well received and quickly disappeared from Steam (which can happen very quickly if people don’t like your game). In August 2014, Hayden filed a lawsuit against Santa Cruz Studios alleging copyright infringement and other charges — this court case is ongoing.

This lawsuit is unusual in that it uses not only the DMCA but also states that copyright protection extends to derivative works that are substantially similar to protected works. For example, if you make a knock-off version of someone else’s work but you wind up using some copyrighted elements from your competitor’s work, then you are infringing on their rights (just like if you take someone else’s photo and alter it so that it doesn’t look like yours).

So I finally read through everything in detail and discovered that there actually was another version of this game out there — one very different from what we have here (by far).

…and even more surprising than that is how closely these two versions are related; exactly what aspects of what we call “The Afton Family” were borrowed from one another? And why would my work be so similar? How did they wind up with two completely different games?

I want to share my findings with you because at least some part of this legal action could be based on something I did when I worked at Santa Cruz several years ago — including finding out whether or not any new versions exist today. As an aside: I’m not trying to make any money or anything from this

The story of the Afton family is a particularly colorful one, and it seems that if you listen closely enough to just about every person involved in their business, you will hear variations of the following theme:

The family is related to a famous Dutch painter called Vincent van Gogh. The painter’s son, Edouard van Gogh, married Pauline Bolnes and together they had two children named Johan (born in 1872) and Theodoor (born in 1875).

Their eldest son was also named Johan.

The family moved to Paris where one of the sons became an amateur artist and became known as Paul-Marie. A second son, Edouard, who was born on September 21st, 1873, was a famous surgeon who died at the young age of 42 during an operation. Another son — Johan’s father — left his mother after her husband died and moved to London where he joined his brothers in business. He died there too at the age of 43.

A sister married into a wealthy family; her daughter became very well known for her beauty and talent for music; she also had one son who too became an artist but who was not very well known because he did not marry but instead produced a number of children with different women. He married but then divorced again and finally very late in life he produced two children with his last wife. Her name was Mathilde van Gogh-Bongrens.

And that brings us to our present story: our recently deceased father was once married to Mathilde van Gogh-Bongrens, who had three children with him: Johan (the painter), Theodoor (the surgeon), and Paul-Marie (the amateur artist).

There are far more variations on this particular story than we can possibly include herein; they involve further details like when we were born or even which siblings are involved; but all have this common thread: Our father left his mother after her husband’s death so that he could join his brothers in business; he eventually moved to London where he met Johan’s mother while both were working at the same hospital; they married there when Johan was 6 years old before moving back to France where Theodoor was born shortly after their arrival (which by some accounts also happened rather late); we were all baptized as Catholics when we were toddlers — which means that we may still be Catholic today even though none

The end of the world is not a happy event for the people who live in it.

The apocalypse is not a happy event for those who live in it.

The end of the world is not a happy event for those who live in it.

So I guess we’re back to that question from earlier, aren’t we?. . . . . . . . . . #redpanda