Badminton racket grip is not a new thing. It has been around for over a hundred years. But it is rarely thought of as a marketing idea. (And maybe it should be.)
We used to think we needed to persuade people that our product was better than the competitors’. (We still think so, in case you were wondering.) We were wrong then, and we are wrong now.
The racket grip is actually an idea that could be implemented and sold by any good marketing firm, but only if they really understood what people want and how they want it.
So let’s turn our attention to this particular idea and see how we can leverage its opportunities!
“Badminton racket grip” is not a new product by any means. But as the popularity of badminton has grown over the last decade or so, a great deal of attention has been paid to this topic (at least for me: I’ve written about it before). The problem with most product-market studies is that they usually focus on the products we use and don’t consider what we might want to use them for. So while “badminton racket grip” might be a good example, it doesn’t really show what people would use it for (the same can be said of “badminton racket bag”).
In this post, I hope to show why one could make a case that a badminton racket bag would be more useful than a standard badminton racket bag — even though both are products that have become part of an established market (the kind I generally talk about in my blog posts) and have much in common.
“I don’t know how to make money with software. I don’t know how to make money with anything.” In other words, there are many people who feel this way but do not know how to do it. They feel uncomfortable talking about it because they don’t know how to sell their ideas.
That feeling is understandable in light of the fact that your income depends heavily on your ideas and expertise — something you should be able to sell very well indeed if you want to be successful at whatever you do in life (which is why people who work at very large companies often aren’t successful entrepreneurs at all; as I explained here ). But your feelings won’t stop you from doing something — just make sure you are doing something worth doing in the first place!
One reason some people may not be comfortable talking about their ideas is that they feel they don’t have enough experience or expertise in their chosen field. This could stem from many things, including lack of willingness or ability to learn new things through trial and error(or simply because they haven’t tried hard enough), as well as being afraid that others will think less of them if they start talking too much and getting ideas out — which isn’t true anyway! It’s perfectly possible to keep quiet and then come up with brilliant ideas without having been around long enough!
So here’s an experiment: write down three things you think would help those around you get more done better and faster — no matter what
3. Grip Types
There are 3 basic types of grip for badminton rackets:
a) rubber grip – used for women’s rackets and small racket weights;
b) synthetic grip – used for men’s racket weights and larger racket weights;
c) wood grip – used for larger racket weights, both men’s and women’s.
I believe it is important to at least mention each of the three types make clear that there is a difference between them. You can read more about each in the description of each brand below.